Seoul

• Shop Until You Drop: Seoul is a paradise for shopaholics from trendy boutiques to upscale department stores and luxury brands, the options are endless. Must go shopping districts are Gangnam for luxury shopping, Myeongdong for fashion and cosmetics, and traditional markets like Namdaemun for souvenirs. Teens and kids may like Hongdae which has streets filled with trendy fashion and quirky stores. Don't forget to swing by some high end vintage shops like Ella Boutique in Gangnam.  

• Seongsudong: If Seoul is the new "it" travel destination, Seongsu is the new "it" area of the city.  Dubbed the Brooklyn of Seoul, the area is home to pop up shops, boutiques, cafes, and local artists.  The area has an industrial chic feel, and the vibe is quintessentially cool.  Check out Amore Pacific, Onion Bakery, Matin Kim, Tambourins for luxury fragrances, and why not swing into Dior (be sure to wade past all the influencers outside first). ​

• Bibbidi Bobbidi Beauty : K-beauty has exploded in the U.S, and Seoul is at its epicenter.  The city offers a comprehensive range of services to cater to every need and desire.  I got Thermage at a local dermatology clinic, Sinsa IN, and a scalp treatment at Park Jun Beauty Lab.  Prices for beauty treatments in Korea are a fraction of the cost in the U.S.  Many travelers also opt for more significant transformations such as plastic surgery, which may require you to stay for a longer period of time.  Be sure to do research on the procedures and clinics and choose one that is reputable or recommended  Don't forget to stock up on K-beauty products at Olive Young, the new flagship store being in ​N Seongsu.​

• Lotte World and Lotte World Tower: this entertainment complex includes a sprawling indoor theme park, an outdoor amusement park with rides, a luxury shopping mall, a Korean folk village, and even a hotel. Adjacent to Lotte World stands the iconic Lotte World Tower, one of the tallest buildings in the world. Ascend to the Seoul Sky observatory for breathtaking panoramic views of the entire city, offering a stunning perspective both day and night.  We dined at Bicena in the Lotte World Tower and enjoyed a cocktail after dinner at Bar 81, both had stunning night views.

• N Seoul Tower: enjoy a leisurely hike up through Namsan Park to reach the tower up top Namsan Mountain.  Since we travelled during cherry blossom season, the hike was beyond picturesque.  At the top, you'll find observation decks providing 360-degree vistas of the sprawling cityscape.  Our friend group secured a "love lock" at the base of the tower in honor of our multi-decade friendship.  ​​​You can also catch the changing of the guard which is always fascinating to see in different cities.  

• Palaces: Gyeongbokgung Palace, the largest and arguably the most stunning, showcases grand courtyards, intricate wooden structures, and serene gardens. Changdeokgung Palace, a UNESCO World Heritage site, is renowned for its Secret Garden (advance tickets needed), a tranquil oasis of traditional landscaping.  Rent a hanbok, a traditional Korean dress, near the palace and take some beautiful pictures. 

• Starfield Library, the stunning centerpiece of COEX Mall. Towering, two-story bookshelves create a cathedral of literature, bathed in natural light and offering a tranquil escape.  Get there right when they open before the flood of tourist taking photos for the 'gram. 

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Off the Beaten Path

• Bukchon Hanok Village: explore charming, narrow alleyways filled with trendy cafes, unique shops, and restaurants housed in beautifully restored traditional hanoks, offering a local and artistic vibe.

• Charles H Speakeasy: hidden downstairs in the Four Season's Hotel, the atmosphere and drinks were intoxicating. 

• Spa Gogyeol: no girls trip is complete without a spa day.  This Korean spa, tucked away in a small building, was the perfect respite for our jet lagged bodies.  Techniques include kneading and stretching the body.  The experience ends with tea, a light treat, and body analysis card with details about areas of focus that need your attention.